CH. 11
Question 1
Which of the following is NOT a method of Direct Marketing?
a. Direct mail
b. Catalogs
c. Information search
d. E-mail
CH 12
Question 1
______________ are uneducated about the environmental issues and cynical about their ability to effect change.
a. True blue greens
b. Greenback greens
c. Sprouts
d. Grousers
Question 2
What should you NOT do when it comes to your apology strategy?
a. Express your guilt, embarrassment,or regret
b. Blame others for the problem
c. reject inappropriiate behavior
CH. 13
Question 1
T or F www stands for world wide web?- True
Question 2
The daily internet access is now at ________?
a. 40%
b. 50%
c. 60%
d. 70%
Ch. 15
Question 1
T or F The average cost of a 30-second ad nowadays is 350,000.-False
Question 2
T or F What school do you attend is an example of a closed-ended question-True
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Motrin Moms Commercial Controversy
This ad was perceived as being a very offensive ad campaign by a lot mothers all over the country. After the Motrin Moms commercial was released, complaints from angry mothers started pouring in about how disrespectful and inappropriate the ad was and that drew experts to concentrate on the ad’s inaccuracies. In the ad, it made mention that wearing your baby is in fashion and joked about when carrying babies, it caused painful risks to the front and side. The information that was said was inaccurate information regarding the risks associated with baby carriers but it also labeled mothers of infants as being “tired and crazy” while playing a cuckoo clock noise.
This lead the company to remove the ad from their website and from all circulation. Mothers claimed the ad offers an offensive image of a mother. They said the ad painted a picture of a tired, overworked, unloving mothers who only worried about her own personal physical state of being.
Vice President of Marketing for McNeil Consumer Healthcare, Kathy Widmer, sent out an apology stating that the advertisement was meant to engender sympathy and appreciation for all that parents do for their kids, but did so through an attempt at humor that missed the mark and that many moms found offensive. She went on to say that we the company, certainly didn’t mean to offend moms through our advertising. On behalf of McNeil, she was sorry that they found the advertisement insulting and that it has brought home the importance of taking a broader look at what we say and how it may be interpreted.
If i were the PR person, I think i would've went about it the same way that Kathy Widmer did. Her apology seemed sincere and she went about it the right way by removing it from all media in order to satisfy the angry and offended mothers.
This lead the company to remove the ad from their website and from all circulation. Mothers claimed the ad offers an offensive image of a mother. They said the ad painted a picture of a tired, overworked, unloving mothers who only worried about her own personal physical state of being.
Vice President of Marketing for McNeil Consumer Healthcare, Kathy Widmer, sent out an apology stating that the advertisement was meant to engender sympathy and appreciation for all that parents do for their kids, but did so through an attempt at humor that missed the mark and that many moms found offensive. She went on to say that we the company, certainly didn’t mean to offend moms through our advertising. On behalf of McNeil, she was sorry that they found the advertisement insulting and that it has brought home the importance of taking a broader look at what we say and how it may be interpreted.
If i were the PR person, I think i would've went about it the same way that Kathy Widmer did. Her apology seemed sincere and she went about it the right way by removing it from all media in order to satisfy the angry and offended mothers.
Monday, June 8, 2009
Direct Mail That I Received Today
Today i checked my mailbox and noticed that i had a envelope that said Best Buy reward zone on it. I usually don't pay this kind of mail any attention because a lot of the time i get coupons from places that i don't even shop at but today for this assignment i decided to open up the envelope and discovered that i got a Best Buy reward certificate for $5. I completely forgot that i had signed up to be a member of the reward zone program. I haven't shopped at Best Buy since i think February of this year. But anyway, this was funny to me because we were just discussing this program in class today.
The letter that came with the reward certificate said I received the $5 simply for being a reward zone program member and shopping at Best Buy. I guess it could be somewhat effective because it is free money even tho its not a lot. Maybe i can find something that is less than $5 that i can purchase there but knowing Best Buy prices, that's probably highly unlikely. I could see myself shopping there in the near future though especially if they have something that Walmart may be out of at the moment, which is why i was shopping at Best Buy in the first place.
The letter that came with the reward certificate said I received the $5 simply for being a reward zone program member and shopping at Best Buy. I guess it could be somewhat effective because it is free money even tho its not a lot. Maybe i can find something that is less than $5 that i can purchase there but knowing Best Buy prices, that's probably highly unlikely. I could see myself shopping there in the near future though especially if they have something that Walmart may be out of at the moment, which is why i was shopping at Best Buy in the first place.
Thursday, June 4, 2009
Q & A for chapters 7,8,9,10,&11
Chapt. 7
1. Which one of the following is not part of the principles effective advertising?
A. visual consistency
B. campaign duration
C. repetition
D. simplicity
Chapt. 8
1. T/F Inputs for the strategy are based on objectives of the campaign, target audience, and message theme.
2. What does CPM stand for? Cost per thousand
Chapt. 9
1. Rewards given to sales people to achieve sales are known as
A. incentives
B. prizes
C spiff money
2. PPA stands for
A. producing plant allowance
B. product place ads
C. prepare produce accountable
Chapt. 10
1. T/F Premiums are prizes, gifts or other special offers that retailers receive on making a purchase.
2. ....... of b-to-b budgets were spent on sales promotions.
A. 14.5%
B. 16.8%
C. 18.7%
Chapt. 11
1. Personal Selling is called
A. last three feet of marketing function
B. last four feet of marketing function
C. last five feet of marketing function
1. Which one of the following is not part of the principles effective advertising?
A. visual consistency
B. campaign duration
C. repetition
D. simplicity
Chapt. 8
1. T/F Inputs for the strategy are based on objectives of the campaign, target audience, and message theme.
2. What does CPM stand for? Cost per thousand
Chapt. 9
1. Rewards given to sales people to achieve sales are known as
A. incentives
B. prizes
C spiff money
2. PPA stands for
A. producing plant allowance
B. product place ads
C. prepare produce accountable
Chapt. 10
1. T/F Premiums are prizes, gifts or other special offers that retailers receive on making a purchase.
2. ....... of b-to-b budgets were spent on sales promotions.
A. 14.5%
B. 16.8%
C. 18.7%
Chapt. 11
1. Personal Selling is called
A. last three feet of marketing function
B. last four feet of marketing function
C. last five feet of marketing function
Wednesday, June 3, 2009
Online coupons....
I searched through a lot of websites looking for online coupons that didn't require signing up for anything or providing your e-mail. I was looking for a website that would take you right to the coupons and be able to print them out instantly. I think i may have found a site that comes fairly close to what i was looking for, the website is http://www.wow-coupons.com/
All you have to do is click on "Enter USA Wow-Coupons" and it takes you to a page where you can choose printable coupons for retail, restaurants, travel, grocery, and rebates. Each one you click on gives you a list of links where it may take you right to the coupon, it just depends on the link. Let me know what you think of it!
All you have to do is click on "Enter USA Wow-Coupons" and it takes you to a page where you can choose printable coupons for retail, restaurants, travel, grocery, and rebates. Each one you click on gives you a list of links where it may take you right to the coupon, it just depends on the link. Let me know what you think of it!
Tuesday, June 2, 2009
Point of purchase displays
The store i chose was Walgreen's.
These comfortable shoes were displayed at the end of one aisle in Walgreens. They stood out because of the pink and baby blue colors and plus they are very popular these days, everyone is wearing them from toddlers to grandparents.
This POP display was effective because the 7Up and Dr Pepper bottles were arranged neatly and in order. You have easy access to them as your shopping around the store.
Again you see everything is in order according to size and color. They're on display in the middle of the produce section. The milk looks fresh and cold, very effective.
These comfortable shoes were displayed at the end of one aisle in Walgreens. They stood out because of the pink and baby blue colors and plus they are very popular these days, everyone is wearing them from toddlers to grandparents.
This POP display was effective because the 7Up and Dr Pepper bottles were arranged neatly and in order. You have easy access to them as your shopping around the store.
Again you see everything is in order according to size and color. They're on display in the middle of the produce section. The milk looks fresh and cold, very effective.
Monday, June 1, 2009
My Sunday & Monday
Sunday.......
9:00am Woke up to a phone call from my sister
10:00am Went down stairs and laid on the sofa to watch TV (seen numerous commercials/ads in between)
11:00am sleep on sofa
12:00p still napping
1:00p talked/texted on my phone
2:00p helped babysit my lil niece
3:00p started packing for trip back to Carbondale
4:00p took a break and ate a snack in the kitchen
5:00p brother drove me to train station... seen billboards on the way there
6:00p arrived at train station
7:00p now on the train texting on my phone
8:00p napping again
9:00p bored, ready to get off the train
10:00 arrive back in carbonhell..ahem i mean carbondale
10:15 back to my apartment
10:30 on facebook checking my missed messages
11:00 still on facebook
12:00 took shower and got ready for bed
Monday......
7:00am got up
8:00am listening to my itunes playlist on my computer
8:30am headed to class
9:00am in class til 11:00
12:00 at work til 4
4:30 went to wendy's for my daily meal
5:00 back at home eating my wendy's and watching Tyra
6:00 nap time
7:00 still napping
8:00 talked on phone
9:00 bored
10:00 on facebook
11:00 doing this assignment
9:00am Woke up to a phone call from my sister
10:00am Went down stairs and laid on the sofa to watch TV (seen numerous commercials/ads in between)
11:00am sleep on sofa
12:00p still napping
1:00p talked/texted on my phone
2:00p helped babysit my lil niece
3:00p started packing for trip back to Carbondale
4:00p took a break and ate a snack in the kitchen
5:00p brother drove me to train station... seen billboards on the way there
6:00p arrived at train station
7:00p now on the train texting on my phone
8:00p napping again
9:00p bored, ready to get off the train
10:00 arrive back in carbonhell..ahem i mean carbondale
10:15 back to my apartment
10:30 on facebook checking my missed messages
11:00 still on facebook
12:00 took shower and got ready for bed
Monday......
7:00am got up
8:00am listening to my itunes playlist on my computer
8:30am headed to class
9:00am in class til 11:00
12:00 at work til 4
4:30 went to wendy's for my daily meal
5:00 back at home eating my wendy's and watching Tyra
6:00 nap time
7:00 still napping
8:00 talked on phone
9:00 bored
10:00 on facebook
11:00 doing this assignment
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