Q & A for chapters 7,8,9,10,&11

Chapt. 7

1. Which one of the following is not part of the principles effective advertising?

A. visual consistency
B. campaign duration
C. repetition
D. simplicity

Chapt. 8

1. T/F Inputs for the strategy are based on objectives of the campaign, target audience, and message theme.

2. What does CPM stand for? Cost per thousand



Chapt. 9

1. Rewards given to sales people to achieve sales are known as

A. incentives
B. prizes
C spiff money

2. PPA stands for

A. producing plant allowance
B. product place ads
C. prepare produce accountable

Chapt. 10

1. T/F Premiums are prizes, gifts or other special offers that retailers receive on making a purchase.

2. ....... of b-to-b budgets were spent on sales promotions.

A. 14.5%
B. 16.8%
C. 18.7%

Chapt. 11

1. Personal Selling is called

A. last three feet of marketing function
B. last four feet of marketing function
C. last five feet of marketing function