CH. 11
Question 1
Which of the following is NOT a method of Direct Marketing?
a. Direct mail
b. Catalogs
c. Information search
d. E-mail
CH 12
Question 1
______________ are uneducated about the environmental issues and cynical about their ability to effect change.
a. True blue greens
b. Greenback greens
c. Sprouts
d. Grousers
Question 2
What should you NOT do when it comes to your apology strategy?
a. Express your guilt, embarrassment,or regret
b. Blame others for the problem
c. reject inappropriiate behavior
CH. 13
Question 1
T or F www stands for world wide web?- True
Question 2
The daily internet access is now at ________?
a. 40%
b. 50%
c. 60%
d. 70%
Ch. 15
Question 1
T or F The average cost of a 30-second ad nowadays is 350,000.-False
Question 2
T or F What school do you attend is an example of a closed-ended question-True
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Q1 for Ch. 15 is misleading. The average cost is $358,000. If I saw this question on the test I would choose true just because the numbers are so close. Change 350,000 to a number that is further off.
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