How do people deal with clutter of advertising?
We have no choice but to deal with it because we see it everywhere we go. We see it posted on buses, billboards, in magazines, on TV, etc. We deal with it by sometimes ignores it but a lot of the time we at least look at the ads or even read the slogans.
How does marketers deal with the clutter?
They deal with it by creating more clutter because they are always trying to out-do the last and also they are in competition with one another.
What is the role of branding?
It could be a name, term, sign, symbol or design, or a combination of all intended to identify the services and goods of one seller or group and to differentiate them from those of other sellers.
What does it help do?
It helps us to determine what products to buy. What i mean by this is when we see a certain brand we may thank about the quality and the price of it. For example, the brand Scott is a pretty good quality brand so when you see that name in the stores you think good quality but also a little on the pricey side.
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