Chapter 1
Q-What does IMC stand for?
A- Integrated Marketing Communications.
Q- What are the four p's under traditional marketing?
A- Price, Product, Place, and Promotion
Chapter 2
Q- What are corporate names?
A- A corporate name is the overall banner under which all other operations occur.
Q- What is a corporate logo?
A- A symbol used to identify a company and its brands.
Chapter 3
Q-According to the Generations chart, what Generation are we (the class) considered to fall under?
A- Generation Y
Q- What are the categories of buying activities?
A- Straight rebuy, modified rebuy, and new task purchasing decisions.
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