Chapt. 4
Q- What does PDA stand for?
A- Promotions Opportunity Analysis.
Q- What is Market Segmentation?
A- Process of identifing specific purchasing groups based on their needs, attitudes,
and interests.
Chapt.5
Q- What is the advertising trend that focuses on a clients total success in the place instead of selling a specific product?
A- Whole egg theory
Q- Name the five parts that goes along with creative brief
A- Support, Target Audience, Objective, Constraints, and
Message Theme.
Chapt. 6
Q What is used to attract the attention of consumers or influence their feelings toward the product service or cause?
A- Advertising appeals
Q- Name the three message strategies
A- affective, cognitive, and conative
Chapt. 7
Q- The Amplification is the text or body of what?
A- Advertisement
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