I can relate to what Rapaille is saying because i think people do tend to get things a lot of the time because they want it and not necessarily need it. I know i have bought things just because it may have been new on the market and i just wanted to try it out.
I think Frank Luntz would be able to sway Republicans to vote one way or another more so than anyone else just because Fox is a Republican news station. To tell you the truth, political advertising doesn't really affect who i vote for. In this past election, i didn't pay any attention to those advertisements because i already knew who i was voting for.
Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.
It involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes.
Narrowcasting is the future because of all the technologies available to help get the word out. At McDonald', they have this electronic device below the menu advertising that you can get an extra hash brown for only .25 cents with any value meal that you order.
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