CH. 11
Question 1
Which of the following is NOT a method of Direct Marketing?
a. Direct mail
b. Catalogs
c. Information search
d. E-mail
CH 12
Question 1
______________ are uneducated about the environmental issues and cynical about their ability to effect change.
a. True blue greens
b. Greenback greens
c. Sprouts
d. Grousers
Question 2
What should you NOT do when it comes to your apology strategy?
a. Express your guilt, embarrassment,or regret
b. Blame others for the problem
c. reject inappropriiate behavior
CH. 13
Question 1
T or F www stands for world wide web?- True
Question 2
The daily internet access is now at ________?
a. 40%
b. 50%
c. 60%
d. 70%
Ch. 15
Question 1
T or F The average cost of a 30-second ad nowadays is 350,000.-False
Question 2
T or F What school do you attend is an example of a closed-ended question-True
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Motrin Moms Commercial Controversy
This ad was perceived as being a very offensive ad campaign by a lot mothers all over the country. After the Motrin Moms commercial was released, complaints from angry mothers started pouring in about how disrespectful and inappropriate the ad was and that drew experts to concentrate on the ad’s inaccuracies. In the ad, it made mention that wearing your baby is in fashion and joked about when carrying babies, it caused painful risks to the front and side. The information that was said was inaccurate information regarding the risks associated with baby carriers but it also labeled mothers of infants as being “tired and crazy” while playing a cuckoo clock noise.
This lead the company to remove the ad from their website and from all circulation. Mothers claimed the ad offers an offensive image of a mother. They said the ad painted a picture of a tired, overworked, unloving mothers who only worried about her own personal physical state of being.
Vice President of Marketing for McNeil Consumer Healthcare, Kathy Widmer, sent out an apology stating that the advertisement was meant to engender sympathy and appreciation for all that parents do for their kids, but did so through an attempt at humor that missed the mark and that many moms found offensive. She went on to say that we the company, certainly didn’t mean to offend moms through our advertising. On behalf of McNeil, she was sorry that they found the advertisement insulting and that it has brought home the importance of taking a broader look at what we say and how it may be interpreted.
If i were the PR person, I think i would've went about it the same way that Kathy Widmer did. Her apology seemed sincere and she went about it the right way by removing it from all media in order to satisfy the angry and offended mothers.
This lead the company to remove the ad from their website and from all circulation. Mothers claimed the ad offers an offensive image of a mother. They said the ad painted a picture of a tired, overworked, unloving mothers who only worried about her own personal physical state of being.
Vice President of Marketing for McNeil Consumer Healthcare, Kathy Widmer, sent out an apology stating that the advertisement was meant to engender sympathy and appreciation for all that parents do for their kids, but did so through an attempt at humor that missed the mark and that many moms found offensive. She went on to say that we the company, certainly didn’t mean to offend moms through our advertising. On behalf of McNeil, she was sorry that they found the advertisement insulting and that it has brought home the importance of taking a broader look at what we say and how it may be interpreted.
If i were the PR person, I think i would've went about it the same way that Kathy Widmer did. Her apology seemed sincere and she went about it the right way by removing it from all media in order to satisfy the angry and offended mothers.
Monday, June 8, 2009
Direct Mail That I Received Today
Today i checked my mailbox and noticed that i had a envelope that said Best Buy reward zone on it. I usually don't pay this kind of mail any attention because a lot of the time i get coupons from places that i don't even shop at but today for this assignment i decided to open up the envelope and discovered that i got a Best Buy reward certificate for $5. I completely forgot that i had signed up to be a member of the reward zone program. I haven't shopped at Best Buy since i think February of this year. But anyway, this was funny to me because we were just discussing this program in class today.
The letter that came with the reward certificate said I received the $5 simply for being a reward zone program member and shopping at Best Buy. I guess it could be somewhat effective because it is free money even tho its not a lot. Maybe i can find something that is less than $5 that i can purchase there but knowing Best Buy prices, that's probably highly unlikely. I could see myself shopping there in the near future though especially if they have something that Walmart may be out of at the moment, which is why i was shopping at Best Buy in the first place.
The letter that came with the reward certificate said I received the $5 simply for being a reward zone program member and shopping at Best Buy. I guess it could be somewhat effective because it is free money even tho its not a lot. Maybe i can find something that is less than $5 that i can purchase there but knowing Best Buy prices, that's probably highly unlikely. I could see myself shopping there in the near future though especially if they have something that Walmart may be out of at the moment, which is why i was shopping at Best Buy in the first place.
Thursday, June 4, 2009
Q & A for chapters 7,8,9,10,&11
Chapt. 7
1. Which one of the following is not part of the principles effective advertising?
A. visual consistency
B. campaign duration
C. repetition
D. simplicity
Chapt. 8
1. T/F Inputs for the strategy are based on objectives of the campaign, target audience, and message theme.
2. What does CPM stand for? Cost per thousand
Chapt. 9
1. Rewards given to sales people to achieve sales are known as
A. incentives
B. prizes
C spiff money
2. PPA stands for
A. producing plant allowance
B. product place ads
C. prepare produce accountable
Chapt. 10
1. T/F Premiums are prizes, gifts or other special offers that retailers receive on making a purchase.
2. ....... of b-to-b budgets were spent on sales promotions.
A. 14.5%
B. 16.8%
C. 18.7%
Chapt. 11
1. Personal Selling is called
A. last three feet of marketing function
B. last four feet of marketing function
C. last five feet of marketing function
1. Which one of the following is not part of the principles effective advertising?
A. visual consistency
B. campaign duration
C. repetition
D. simplicity
Chapt. 8
1. T/F Inputs for the strategy are based on objectives of the campaign, target audience, and message theme.
2. What does CPM stand for? Cost per thousand
Chapt. 9
1. Rewards given to sales people to achieve sales are known as
A. incentives
B. prizes
C spiff money
2. PPA stands for
A. producing plant allowance
B. product place ads
C. prepare produce accountable
Chapt. 10
1. T/F Premiums are prizes, gifts or other special offers that retailers receive on making a purchase.
2. ....... of b-to-b budgets were spent on sales promotions.
A. 14.5%
B. 16.8%
C. 18.7%
Chapt. 11
1. Personal Selling is called
A. last three feet of marketing function
B. last four feet of marketing function
C. last five feet of marketing function
Wednesday, June 3, 2009
Online coupons....
I searched through a lot of websites looking for online coupons that didn't require signing up for anything or providing your e-mail. I was looking for a website that would take you right to the coupons and be able to print them out instantly. I think i may have found a site that comes fairly close to what i was looking for, the website is http://www.wow-coupons.com/
All you have to do is click on "Enter USA Wow-Coupons" and it takes you to a page where you can choose printable coupons for retail, restaurants, travel, grocery, and rebates. Each one you click on gives you a list of links where it may take you right to the coupon, it just depends on the link. Let me know what you think of it!
All you have to do is click on "Enter USA Wow-Coupons" and it takes you to a page where you can choose printable coupons for retail, restaurants, travel, grocery, and rebates. Each one you click on gives you a list of links where it may take you right to the coupon, it just depends on the link. Let me know what you think of it!
Tuesday, June 2, 2009
Point of purchase displays
The store i chose was Walgreen's.
These comfortable shoes were displayed at the end of one aisle in Walgreens. They stood out because of the pink and baby blue colors and plus they are very popular these days, everyone is wearing them from toddlers to grandparents.
This POP display was effective because the 7Up and Dr Pepper bottles were arranged neatly and in order. You have easy access to them as your shopping around the store.
Again you see everything is in order according to size and color. They're on display in the middle of the produce section. The milk looks fresh and cold, very effective.
These comfortable shoes were displayed at the end of one aisle in Walgreens. They stood out because of the pink and baby blue colors and plus they are very popular these days, everyone is wearing them from toddlers to grandparents.
This POP display was effective because the 7Up and Dr Pepper bottles were arranged neatly and in order. You have easy access to them as your shopping around the store.
Again you see everything is in order according to size and color. They're on display in the middle of the produce section. The milk looks fresh and cold, very effective.
Monday, June 1, 2009
My Sunday & Monday
Sunday.......
9:00am Woke up to a phone call from my sister
10:00am Went down stairs and laid on the sofa to watch TV (seen numerous commercials/ads in between)
11:00am sleep on sofa
12:00p still napping
1:00p talked/texted on my phone
2:00p helped babysit my lil niece
3:00p started packing for trip back to Carbondale
4:00p took a break and ate a snack in the kitchen
5:00p brother drove me to train station... seen billboards on the way there
6:00p arrived at train station
7:00p now on the train texting on my phone
8:00p napping again
9:00p bored, ready to get off the train
10:00 arrive back in carbonhell..ahem i mean carbondale
10:15 back to my apartment
10:30 on facebook checking my missed messages
11:00 still on facebook
12:00 took shower and got ready for bed
Monday......
7:00am got up
8:00am listening to my itunes playlist on my computer
8:30am headed to class
9:00am in class til 11:00
12:00 at work til 4
4:30 went to wendy's for my daily meal
5:00 back at home eating my wendy's and watching Tyra
6:00 nap time
7:00 still napping
8:00 talked on phone
9:00 bored
10:00 on facebook
11:00 doing this assignment
9:00am Woke up to a phone call from my sister
10:00am Went down stairs and laid on the sofa to watch TV (seen numerous commercials/ads in between)
11:00am sleep on sofa
12:00p still napping
1:00p talked/texted on my phone
2:00p helped babysit my lil niece
3:00p started packing for trip back to Carbondale
4:00p took a break and ate a snack in the kitchen
5:00p brother drove me to train station... seen billboards on the way there
6:00p arrived at train station
7:00p now on the train texting on my phone
8:00p napping again
9:00p bored, ready to get off the train
10:00 arrive back in carbonhell..ahem i mean carbondale
10:15 back to my apartment
10:30 on facebook checking my missed messages
11:00 still on facebook
12:00 took shower and got ready for bed
Monday......
7:00am got up
8:00am listening to my itunes playlist on my computer
8:30am headed to class
9:00am in class til 11:00
12:00 at work til 4
4:30 went to wendy's for my daily meal
5:00 back at home eating my wendy's and watching Tyra
6:00 nap time
7:00 still napping
8:00 talked on phone
9:00 bored
10:00 on facebook
11:00 doing this assignment
Thursday, May 28, 2009
Q&A for chapters 4-7
Chapt. 4
Q- What does PDA stand for?
A- Promotions Opportunity Analysis.
Q- What is Market Segmentation?
A- Process of identifing specific purchasing groups based on their needs, attitudes,
and interests.
Chapt.5
Q- What is the advertising trend that focuses on a clients total success in the place instead of selling a specific product?
A- Whole egg theory
Q- Name the five parts that goes along with creative brief
A- Support, Target Audience, Objective, Constraints, and
Message Theme.
Chapt. 6
Q What is used to attract the attention of consumers or influence their feelings toward the product service or cause?
A- Advertising appeals
Q- Name the three message strategies
A- affective, cognitive, and conative
Chapt. 7
Q- The Amplification is the text or body of what?
A- Advertisement
Q- What does PDA stand for?
A- Promotions Opportunity Analysis.
Q- What is Market Segmentation?
A- Process of identifing specific purchasing groups based on their needs, attitudes,
and interests.
Chapt.5
Q- What is the advertising trend that focuses on a clients total success in the place instead of selling a specific product?
A- Whole egg theory
Q- Name the five parts that goes along with creative brief
A- Support, Target Audience, Objective, Constraints, and
Message Theme.
Chapt. 6
Q What is used to attract the attention of consumers or influence their feelings toward the product service or cause?
A- Advertising appeals
Q- Name the three message strategies
A- affective, cognitive, and conative
Chapt. 7
Q- The Amplification is the text or body of what?
A- Advertisement
Wednesday, May 27, 2009
PDA assignment
Sabrina lives in a small town in Illinois . She is 21 years old and has a 2 year old daughter. Her favorite color is blue. She enjoys spending time with her daughter, shopping,talking on her cell phone, and modeling. Sabrina wants to move to a big city so that she would have a better chance at being discovered as a model. Before she got pregnant, she was signed to a small modeling agency but put that on hold once she found out she was expecting. She currently works at a factory. I would describe Sabrina as very outgoing, funny, fun to be around, and a very positive person. Sabrina has a very simple style of fashion. She owns nothing but jeans, shirts, and gym shoes. You will never see her in a skirt or dress. In 5 years, Sabrina plans on moving somewhere like Memphis or Atlanta to pursue modeling again and hopes to get discovered. She says if that doesn't work out, she wants to attend a University and major in psychology.
Tuesday, May 26, 2009
Persuaders 4 -6
I can relate to what Rapaille is saying because i think people do tend to get things a lot of the time because they want it and not necessarily need it. I know i have bought things just because it may have been new on the market and i just wanted to try it out.
I think Frank Luntz would be able to sway Republicans to vote one way or another more so than anyone else just because Fox is a Republican news station. To tell you the truth, political advertising doesn't really affect who i vote for. In this past election, i didn't pay any attention to those advertisements because i already knew who i was voting for.
Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.
It involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes.
Narrowcasting is the future because of all the technologies available to help get the word out. At McDonald', they have this electronic device below the menu advertising that you can get an extra hash brown for only .25 cents with any value meal that you order.
I think Frank Luntz would be able to sway Republicans to vote one way or another more so than anyone else just because Fox is a Republican news station. To tell you the truth, political advertising doesn't really affect who i vote for. In this past election, i didn't pay any attention to those advertisements because i already knew who i was voting for.
Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.
It involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes.
Narrowcasting is the future because of all the technologies available to help get the word out. At McDonald', they have this electronic device below the menu advertising that you can get an extra hash brown for only .25 cents with any value meal that you order.
Monday, May 25, 2009
Defining Viral, Ambient, and Guerilla Marketing...
Viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
An example of viral marketing is....
Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread vitally.
An example of guerilla marketing is...
Ambient media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
An example of Ambient media is...
An example of viral marketing is....
Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread vitally.
An example of guerilla marketing is...
Ambient media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
An example of Ambient media is...
Thursday, May 21, 2009
Q&A for chapters 1, 2, and 3....
Chapter 1
Q-What does IMC stand for?
A- Integrated Marketing Communications.
Q- What are the four p's under traditional marketing?
A- Price, Product, Place, and Promotion
Chapter 2
Q- What are corporate names?
A- A corporate name is the overall banner under which all other operations occur.
Q- What is a corporate logo?
A- A symbol used to identify a company and its brands.
Chapter 3
Q-According to the Generations chart, what Generation are we (the class) considered to fall under?
A- Generation Y
Q- What are the categories of buying activities?
A- Straight rebuy, modified rebuy, and new task purchasing decisions.
Q-What does IMC stand for?
A- Integrated Marketing Communications.
Q- What are the four p's under traditional marketing?
A- Price, Product, Place, and Promotion
Chapter 2
Q- What are corporate names?
A- A corporate name is the overall banner under which all other operations occur.
Q- What is a corporate logo?
A- A symbol used to identify a company and its brands.
Chapter 3
Q-According to the Generations chart, what Generation are we (the class) considered to fall under?
A- Generation Y
Q- What are the categories of buying activities?
A- Straight rebuy, modified rebuy, and new task purchasing decisions.
Wednesday, May 20, 2009
Clutter of information
How do people deal with clutter of advertising?
We have no choice but to deal with it because we see it everywhere we go. We see it posted on buses, billboards, in magazines, on TV, etc. We deal with it by sometimes ignores it but a lot of the time we at least look at the ads or even read the slogans.
How does marketers deal with the clutter?
They deal with it by creating more clutter because they are always trying to out-do the last and also they are in competition with one another.
What is the role of branding?
It could be a name, term, sign, symbol or design, or a combination of all intended to identify the services and goods of one seller or group and to differentiate them from those of other sellers.
What does it help do?
It helps us to determine what products to buy. What i mean by this is when we see a certain brand we may thank about the quality and the price of it. For example, the brand Scott is a pretty good quality brand so when you see that name in the stores you think good quality but also a little on the pricey side.
We have no choice but to deal with it because we see it everywhere we go. We see it posted on buses, billboards, in magazines, on TV, etc. We deal with it by sometimes ignores it but a lot of the time we at least look at the ads or even read the slogans.
How does marketers deal with the clutter?
They deal with it by creating more clutter because they are always trying to out-do the last and also they are in competition with one another.
What is the role of branding?
It could be a name, term, sign, symbol or design, or a combination of all intended to identify the services and goods of one seller or group and to differentiate them from those of other sellers.
What does it help do?
It helps us to determine what products to buy. What i mean by this is when we see a certain brand we may thank about the quality and the price of it. For example, the brand Scott is a pretty good quality brand so when you see that name in the stores you think good quality but also a little on the pricey side.
My visit to Wet Seal....
I visited Wet Seal today. This store sells everything from purses to lingerie. The store was very colorful and the clothes were folded neatly on the shelves. The Manikins were wearing spring colors such as bright spring like colors. When i walked into the store, the store gave off the impression of spring/summer, and being in a happy atmosphere. The music they were playing was pop and R&B. The consumers were teenagers and college age students. One of the sales representatives asked me if i needed help finding anything, which was nice because at times you don't get that when you walk into a store. It also smelt lovely in there!
Tuesday, May 19, 2009
Defining advertising
What is advertising?
When it comes to advertising, it's all about catching peoples attention and getting them to buy that product. Advertising is a non personal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media. Nowadays, companies are using celebrities to sell their products because they know it's a great way to increase profits.
Does it work for me?
Of course it does. I have bought products in the past just because of who was endorsing it.
My favorite commercial out right now is the Rhythm Heaven Nintendo Commercial featuring Beyonce. Check it out below!
The main reason i like this commercial is because Beyonce is featured in it. I'm a HUGE fan of hers! I have actually thought about purchasing that specific Nintendo and game just because she is advertising it.
When it comes to advertising, it's all about catching peoples attention and getting them to buy that product. Advertising is a non personal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media. Nowadays, companies are using celebrities to sell their products because they know it's a great way to increase profits.
Does it work for me?
Of course it does. I have bought products in the past just because of who was endorsing it.
My favorite commercial out right now is the Rhythm Heaven Nintendo Commercial featuring Beyonce. Check it out below!
The main reason i like this commercial is because Beyonce is featured in it. I'm a HUGE fan of hers! I have actually thought about purchasing that specific Nintendo and game just because she is advertising it.
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